Three Kinds of Red

FineArt Print mounted on Aludibond
Size: 92 cm x 132 cm or 57 cm x 82 cm
Artist: Jon Setter
Edition: 1/8+2AP

About the Artist

Taking French sociologist Michel de Certeau’s notion of the urban text as a starting point, Jon Setter uses his photography to reveal the often overlooked aspects of urban spaces; ambiguous fragments hidden in plain sight among the dense narratives of the built environment. Acting as a modern day flaneur he seeks out what we take for granted, uncovering hidden truths and detailing the unexplored. Preferring formal concerns over identity politics, he examines a space’s essential grammar through its colours, patterns, textures and materials; elements which form the basis of any city’s character and speak to the uniqueness of its culture and history. Through precise and methodical composing, these aspects are reduced to almost unrecognisable detail. Thus, defamiliarising the everydayness of urban architecture and offering us a closer reading of the micro-level intimacy of the street beyond the artificial busyness of urban life.

By abstracting the urban text, Setter attempts to create a kind of universality of vision, a simplified network of ‘writings’ that encourage us to slow down and start observing the uniqueness of everything in the urban landscape. So, no matter where we are in the world, we can all begin to observe and experience the spaces in which we live more completely.

This project’s title comes from de Certeau’s concept of the urban text formed in his book The Practice of Everyday Life. He describes the urban text as what is ‘written’ across a space, which people move in and make use of but remain blind to. De Certeau writes: ‘the paths that correspond in this dense intertwining elude legibility, as though the practices organising a bustling city, were characterised by their blindness’.

Our Production

We love photography. Therefore we produce exclusively in museum quality. Each art print is produced individually. Our FineArt Prints are printed with high-quality pigment inks and guarantee perfect and long-lasting colour reproduction.

Certificate of Authenticity

With every purchased artwork you receive a hand signed certificate of authenticity with the consecutive number of the edition.

certificate of authenticity


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