Vu-Jàdé is the title of the second exhibition of the gallery Minimal. He describes the opposite of the memory in the new – the déjà vu – and thus the new discovery in the familiar. A wonderful word to describe the effect of Minimal Photography. Isn’t it just about getting something surprising from his everyday life? Through a loving look on the banal to establish a new perspective and thus show the infinite manifestations of the moment.
Minimal photography describes a style that strives for simplicity and objectivity. It’s not so much about manual technical effort, not about elaborate staging, groundbreaking post production … It’s much more about composing the everyday.
To extract the aesthetics from the everydayness and to expose the banality of the aesthetics.
If you want to know more about minimal photography, you will find many interesting articles in our magazine.